See if you can follow this. The Verizon store is now a T-mobile and the Alltell sign has now changed over to a Verizon sign. The Verizon store that was in Lakeland Commons (across from the Imperial Swan hotel), as of Tuesday, is now a T-mobile store. Verizon moved a few blocks up as is now in the same building as Lenscrafters at 3406 S Florida Ave, 33803. The new Store phone number is 863-644-8800. Hope this helps you the next time you are looking for the closest phone store, if they are your provider. I would also like to add that the inside of the Verizon store is very nice and modern looking, almost futuristic. When you go inside you check in at the kiosk, then wait for your name to be called. The days of someone greeting you with “How may I help you” are almost gone. Although a nice gentleman helped me sign in.