Longtime readers will remember last year’s April Fools shenanigans. To throw a little levity onto the local news gathering community, I announced that the Ledger had purchased Lakeland Local and changed our name to The Local. We even put together a home page similar to the then Ledger home page.
I bring this up because it is barely March and this year’s April Fools joke has already gone awry. I’d planned to announce that due to today’s tough newspaper climate Lakeland Local had purchased The Ledger and turned it into the hyperlocal community focused newspaper I crave. (Surely, you’ve read my various posts on the subject.*)
Yesterday, the owners of The Ledger went and ruined the joke. Reports surfaced that the New York Times is launching two sites that “will mix contributions from New York Times journalists and community members on news and information and tips on everything from property taxes to deer hunts.”
In other words, a pair of hyperlocal news sites. What’s more, they found an eerily familiar name for the project: The Local.
The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards. — Wall Street Journal
“It’s not the size of the community, it’s the focus of your blog that makes one hyperlocal.” — Lakeland Local
So, New York Times, welcome to the hyperlocal world. Let’s sit down over iced tea and talk pointers.
* – Just a few….
02/02/2009 Buy a Newspaper Today?
10/19/2008 Using New Media Tools to Evolve Old Media
01/24/2008 A Perspective that Matters
10/10/2007 Your Hometown Paper
06/20/2007 Blogs: Hyperlocal Corporate Media
06/18/2007 So, why are you in the paper?
11/22/2006 Attention Lakeland Ledger