Social Media: What is it? How can it help your business?

Before you read on, please know this post is about a free presentation I’m making next week. Sufficiently warned?

If you read Lakeland Local by visiting the site*, you’ve seen the tab labeled “Lakeland Short Reports.” I post those short reports using a tool called Twitter.

If you’ve not heard of it, just imagine instant messaging that has broken free of the one-to-one restriction. It’s one of the tools in a style of communication lumped together as “social media.*”

The gist of social media is a style of communication that is not bound by outdated methods of publication restricted to practitioners who “buy ink by the barrel.”

In other words, the same communication we’ve had all along, but now you can reach greater numbers.

Sufficiently confused?

Well, you’ve heard of texting, blogs, MySpace, & Facebook. Yeah. That’s also social media.

The fine folks at the Lakeland Community Redevelopment Agency have asked me to present a workshop entitled, “Social Media: What is it? How can it help your business?” That title is much catchier than the one I suggested, “Catch Social Media, but it’s Not a Disease.”

If you have an hour, I’ll present the basics of engaging your community with simple social media tools. Simplicity, efficiency, and a strong return on your time investment are the key factors we’ll investigate.

The presentation is Tuesday, March 24, 2009 from noon to 1:00 PM. If the group fits, we’ll be in the Building Inspection Conference Room at City Hall. We’ll find another place in City Hall if a few more register. To register, please call or email at 863-834-6011 or

* – (It’s not a term I coined. I think it leads people to wonder what is “unsocial media.”)

** – If you read this site on your Blackberry, or feed reader…you should stop by the site sometime.