Using New Media Tools to Evolve Old Media

My photo in the paper!The knock against newspapers is that they publish “old news.” It’s a problem with their outdated delivery method. There’s simply no way for them to compete in the expected instant news cycle.

So they must adapt. They can deliver yesterday’s news, but include insights and explanations as “added value.” Or they can adopt the immediacy of new media. The Ledger’s Rick Brown is covering tonight’s Bucs game with many small stories. He’s also making it easy to monitor by updating a single post.

That said, it would be nice to subscribe to everything a particular author writes and have it immediately delivered to your desktop.

At Lakeland Local we use Twitter to notify subscribers as soon as we publish an article. It takes no user intervention to get the notices, but the information is limited to 140 characters. That means we can only send the link back to the article.

At some point there will be a news tool that delivers more than information than, but with that program’s immediacy. Until that day, users wanting (almost) immediate local news might want to subscribe to our Twitter feed.



Creative Commons License photo credit: lareneguk

2 thoughts on “Using New Media Tools to Evolve Old Media

  1. Excellent idea of promoting Lakeland Local and Twitter for up-to-date news and information in Lakeland. Twitter to me, is like a “raucous coffee shop”.

  2. Excellent idea of promoting Lakeland Local and Twitter for up-to-date news and information in Lakeland. Twitter to me, is like a “raucous coffee shop”.

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