At Josh Hallett’s BlogOrlando in 2006, I met a member of Lakeland’s mainstream media, Barry Friedman. He was the Online Director at our favorite local newspaper. Unlike many of our generation, Friedman obviously embraced the digital age and had great ideas how the paper would grow its presence on the Web.
It’s over a year later, the newspaper based in Lakeland has the premier Web site along the I-4 metro corridor, and Friedman is starting a new job on January 1st. Today, the newspaper finally announced that he will becomes the paper’s first “managing editor/digital.” Yes, it’s an odd title, but it simply means he will “supervise the news design desk, photo, news systems and PolkVoice.”
I’m sure we will continue to see The Ledger grow online. No doubt there will be more video, audio, and photographs to complement the stories online. I understand Friedman plans to work diligently to convince the local paper’s owners, the New York Times, to let the smaller paper follow their lead and revert to the Lakeland Ledger. (1)
(1) I completely made up that part. He likes calling it “The Ledger.” Oh well, no one is perfect.