I received this comment to my capsule review of the new design over at the ______ Ledger:
Thanks for your feedback. Many people still refer to us as the Lakeland Ledger but most of our print and online products extend well beyond the boundaries of Lakeland to East Polk and the Four Corners area. We dropped “Lakeland” from our name in a effort to reflect the expanded distribution area of both print and online products. — David Kiessling
Kiessling is the Online Advertising Product Manager over at the _______ Ledger, and a nice guy. I’m sure he’ll understand my thoughts on the whole idea…
I wish I had thought of this a couple of years ago! Henceforth this site will be known as Local. While we’re at it, we should contact other publications that have expanded beyond their borders:
____ ____ Journal
I believe these Florida newspapers will have to pull back and be sold only in their communities:
St. Petersburg Times
Panama City News-Herald
We don’t have to taunt them at publisher conventions, but the following newspapers will have to bow to the fact that we have THE Ledger:
Enough of that tomfoolery. I have a concern, a question, and an idea:
• Someone needs to talk to the print crew. They didn’t get the memo. It still says “Lakeland, Florida” under the nameplate.
• Barry, since you’re just forwarding lakelandledger.com, think I could have it?
• If that whole The Ledger idea fails to gain enough new advertisers, I have a suggestion: Ledger Polytechnic.