The _______ Ledger

I received this comment to my capsule review of the new design over at the ______ Ledger:

Thanks for your feedback. Many people still refer to us as the Lakeland Ledger but most of our print and online products extend well beyond the boundaries of Lakeland to East Polk and the Four Corners area. We dropped “Lakeland” from our name in a effort to reflect the expanded distribution area of both print and online products. — David Kiessling

Kiessling is the Online Advertising Product Manager over at the _______ Ledger, and a nice guy. I’m sure he’ll understand my thoughts on the whole idea…

I wish I had thought of this a couple of years ago! Henceforth this site will be known as Local. While we’re at it, we should contact other publications that have expanded beyond their borders:

____ ____ Journal
____ Today

I believe these Florida newspapers will have to pull back and be sold only in their communities:

Orlando Sentinel
Tampa Tribune
St. Petersburg Times
Miami Herald
Pensacola News-Journal
Panama City News-Herald

We don’t have to taunt them at publisher conventions, but the following newspapers will have to bow to the fact that we have THE Ledger:

Mexico Ledger
Noblesville Ledger
Lynchburg Ledger
Coatesville Ledger

Enough of that tomfoolery. I have a concern, a question, and an idea:

• Someone needs to talk to the print crew. They didn’t get the memo. It still says “Lakeland, Florida” under the nameplate.

• Barry, since you’re just forwarding lakelandledger.com, think I could have it?

• If that whole The Ledger idea fails to gain enough new advertisers, I have a suggestion: Ledger Polytechnic.

4 thoughts on “The _______ Ledger

  1. Chuck:

    The Lakeland Ledger became The Ledger in 1979. So even though I’ve worked here more than 25 years, I’ve never worked for The Lakeland Ledger.

    And, no, you can’t have lakelandledger.com. It is used by too many people who either have long memories or read blogs that refer to us incorrectly.

  2. Chuck:

    The Lakeland Ledger became The Ledger in 1979. So even though I’ve worked here more than 25 years, I’ve never worked for The Lakeland Ledger.

    And, no, you can’t have lakelandledger.com. It is used by too many people who either have long memories or read blogs that refer to us incorrectly.

  3. 1979 huh? I guess I’ve spoken to a lot of old fogies here in Lakeland. They still call it the Lakeland Ledger.

    I do wonder why the paper felt the need to abandon a community identity for extended coverage?

    In the 1980s the Louisville Courier-Journal was working toward the realization they couldn’t be the state newspaper any longer. There are as many communities around Louisville as around Lakeland. They could still sell the “Louisville” paper in Jeffersontown, St. Matthews, and Okolona.

    Why couldn’t the “Lakeland” Ledger sell newspapers in Four Corners, Winter Haven, and Bartow? I bet calling it “The Ledger” doesn’t fool anyone. They still think it’s the paper of record for “Lakeland.”

    Oh, you might want to mention to your owner, The New York Times Regional Newspaper Group, that they’re still listing “Lakeland, FL” above “The Ledger.”

    Still, if The Ledger thinks it is somehow more accurate to forgo listing a location..I can live with that.

    Henceforth, I will make a valiant error to only refer to the paper as The Ledger: Lakeland, Polk County, Florida.

    :)

  4. 1979 huh? I guess I’ve spoken to a lot of old fogies here in Lakeland. They still call it the Lakeland Ledger.

    I do wonder why the paper felt the need to abandon a community identity for extended coverage?

    In the 1980s the Louisville Courier-Journal was working toward the realization they couldn’t be the state newspaper any longer. There are as many communities around Louisville as around Lakeland. They could still sell the “Louisville” paper in Jeffersontown, St. Matthews, and Okolona.

    Why couldn’t the “Lakeland” Ledger sell newspapers in Four Corners, Winter Haven, and Bartow? I bet calling it “The Ledger” doesn’t fool anyone. They still think it’s the paper of record for “Lakeland.”

    Oh, you might want to mention to your owner, The New York Times Regional Newspaper Group, that they’re still listing “Lakeland, FL” above “The Ledger.”

    Still, if The Ledger thinks it is somehow more accurate to forgo listing a location..I can live with that.

    Henceforth, I will make a valiant error to only refer to the paper as The Ledger: Lakeland, Polk County, Florida.

    :)

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