The Lakeland Ledger’s new Publisher, Jerome Ferson, started work today. The following plea is to his attention:
Please stop with the “Breaking News!”
As I write this entry, there are 14 items listed under the theledger.com‘s Breaking News. Most are simply not timely or important enough to be considered “breaking news.” You have a paragraph about Bucs tickets that will go on sale in five days! There’s a story about the winners of a father-son golf tourney that finished yesterday. A snippet mentions that you have until Monday to register to vote in Winter Haven. One is even about a construction project ahead of schedule.
Breaking news should be something you’d interrupt a Florida vs. Florida State title game to report.
These might be cool stories. They might be teasers for tomorrow’s paper, but they’re certainly not breaking news.
How about a new section for these items? “This is cool!” or “In Tomorrow’s Ledger” or whatever a focus group thinks is a cool section header. That way you can leave Breaking News for, well, breaking news.
Thank you, and welcome to Lakeland. Please wear sunscreen.