The Message is Coffee

Coffee CupA Lakeland man is man is organizing a boycott of Starbucks. In yesterday’s World Net Daily, Ken Peck objected to a quote he found on a Starbucks cup:

Heaven is totally overrated. It seems boring. Clouds, listening to people play the harp. It should be somewhere you can’t wait to go, like a luxury hotel. Maybe blue skies and soft music were enough to keep people in line in the 17th century, but Heaven has to step it up a bit. They’re basically getting by because they only have to be better than Hell. — Joel Stein, columnist for the Los Angeles Times.

“There’s absolutely no reason to put that out on a cup,” Peck told WND. “From a marketing standpoint, it blows me away. I don’t put a picture of Christ of my business card.” — World Net Daily

Peck mentioned that an informal poll of Christians and others has enlisted the same reaction, “flabbergasted.”

There hasn’t been any local news of the boycott, and WND didn’t mention which coffeehouses Peck plans to frequent instead of the Seattle company.

This isn’t the first time Starbucks and Lakeland, Florida have been in the news.

Just last month, author Georges Yared wrote a piece for AOL-Money & Finance about the differences between Starbucks and Dunkin Donuts. The Story of Ralph and Serge compares the two coffee powerhouses after Yared visited their Lakeland locations.

Long before this brewhaha, local blogger and coffee expert, Vivian of MamaNeedsJava, discussed the role of Starbucks in the local coffee scene.

Photo illustration CC by T-Salon

6 thoughts on “The Message is Coffee

  1. My comments were taken out of context by the writer of the WND story. I would love to say I am leading a national boycott of something, however my comments were meant to promote people to visit their local coffee houses for a better product and a better service. I feel the cups are a poor choice to brand your product when you upset the Christian community. I was shocked that a company would put their brand builder in a cup that could make their product become offensive to a large portion of the American public. Religious and political commentary are not the best choices of topics when it comes with branding a company. Will this ruin Starbucks? Of course not. Will my personal attempt to drive all of my friends and contacts to drink their coffee at Black and Brew on Main street in Lakeland cause a profit loss to that company? Not a chance. I do disagree with commentary that mocks faith in Christ, but the beauty about America is that you can print controversial statements.

  2. My comments were taken out of context by the writer of the WND story. I would love to say I am leading a national boycott of something, however my comments were meant to promote people to visit their local coffee houses for a better product and a better service. I feel the cups are a poor choice to brand your product when you upset the Christian community. I was shocked that a company would put their brand builder in a cup that could make their product become offensive to a large portion of the American public. Religious and political commentary are not the best choices of topics when it comes with branding a company. Will this ruin Starbucks? Of course not. Will my personal attempt to drive all of my friends and contacts to drink their coffee at Black and Brew on Main street in Lakeland cause a profit loss to that company? Not a chance. I do disagree with commentary that mocks faith in Christ, but the beauty about America is that you can print controversial statements.

  3. Thanks for clarifying your comments.

    I completly agree that local coffeehouses are always a better choice. I like knowing the money I spend promotes a local business, rather than some of it moving outside my community.

  4. Thanks for clarifying your comments.

    I completly agree that local coffeehouses are always a better choice. I like knowing the money I spend promotes a local business, rather than some of it moving outside my community.

  5. The purpose of the comments placed on the back of Starbuck’s cups are to create conversation while you drink coffee, which apparently by this forum is serving its purpose. When reading this article it sparked a conversation between my husband and I who are Christian. We took it as a challenge for us as Christians, that are we(not just him and I, but all Christians) only representing heaven as a step up from hell? My opinion is that a local Christian coffeehouse should be available to represent heaven, God and a relationship with God, to give the world the right viewpoint and offset comments like this. Starbuck’s may bring the majority of coffee to this world, but we as Christians can bring Christ, which is more satisfying than any cup of coffee.

  6. The purpose of the comments placed on the back of Starbuck’s cups are to create conversation while you drink coffee, which apparently by this forum is serving its purpose. When reading this article it sparked a conversation between my husband and I who are Christian. We took it as a challenge for us as Christians, that are we(not just him and I, but all Christians) only representing heaven as a step up from hell? My opinion is that a local Christian coffeehouse should be available to represent heaven, God and a relationship with God, to give the world the right viewpoint and offset comments like this. Starbuck’s may bring the majority of coffee to this world, but we as Christians can bring Christ, which is more satisfying than any cup of coffee.

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