You’ve got TV in my newspaper….

ledgertv.jpgMixing media is nothing new. We’ve had a mayor reading newspaper comics on the radio. TV newscasters showing blogs on camera. Now the Ledger has started blurring the line between TV and the newspaper with LedgerTV.

Ledger Internet Account Representative Maulissa Rampersad has started producing a weekly video segment to run on The Ledger Online. The inaugural two-minute piece starts off with a 15-second advertisement. Much less than I’d expected. Video on many news sites includes an ad lasting up to a minute.

Rampersad is on-camera a brief time and the rest is voice over video. The subject matter is primarily content you’d see in Timeout. This episode features times and dates for a comedy show and football tryouts. The audio and video could use a little work; nothing that a wireless mic and location shoot wouldn’t fix.

I think this little two-minute segment could become a very interesting part of the Ledger. Of course, I do have a couple of ideas for future episodes. Get out on the road to highlight locations in Polk County and do segments that rely less on timely information. Two minutes on the swans on Lake Morton won’t tell “the whole story,” but the information (and the advertisement) will attract viewers long after the segment first runs.

Photo Illustration is a screengrab of Maulissa Rampersad on Ledger TV

6 thoughts on “You’ve got TV in my newspaper….

  1. I justed wanted to say thanks for assisting us in announcing the launch of Ledger TV. We also share your thoughts that Ledger TV will be an interesting part of The Ledger and we are working to improve our weekly segments technically and having diverse pieces, not just entertainment news. We are always looking for news stories and ideas, so be sure to email me. We are looking forward to bringing you great news on Ledger TV.

  2. I justed wanted to say thanks for assisting us in announcing the launch of Ledger TV. We also share your thoughts that Ledger TV will be an interesting part of The Ledger and we are working to improve our weekly segments technically and having diverse pieces, not just entertainment news. We are always looking for news stories and ideas, so be sure to email me. We are looking forward to bringing you great news on Ledger TV.

  3. Chuck: This is Billy Townsend with The Tribune’s Polk News Blog. Apropos of The Ledger’s video, I wanted to bring your attention to a video we did earlier this month as part of a growth package. See what you think. Here’s the URL.

    http://www.tbo.com/video/xml/MGBG6SM5IWE.html
    Can’t figure out how to link from comments.

    It’s also package on the side of our blog under special reports.

  4. Chuck: This is Billy Townsend with The Tribune’s Polk News Blog. Apropos of The Ledger’s video, I wanted to bring your attention to a video we did earlier this month as part of a growth package. See what you think. Here’s the URL.

    http://www.tbo.com/video/xml/MGBG6SM5IWE.html
    Can’t figure out how to link from comments.

    It’s also package on the side of our blog under special reports.

  5. Thanks. I appreciate the heads-up.

    You said “See what you think” and since I can’t help sharing, I’ll present the good and what I would have tweaked.

    I can tell your team isn’t new to video. Good use of visuals to present the information. A couple of times I wished the image was larger, or you were closer to your subject. That’s a problem inherent to these small players.

    I think the five plus minutes was the right length to cover the topic. I never felt it dragged.

    I would have made the Polk Parkway scene a voice-over, but only because my small focus group of middle-aged people kept asking, “What did he say?”

    Who was your intended audience? People who’ve lived in Lakeland for years? People who don’t live here? A mix? I think the parade of locations would have benefited from a couple of map inserts. Quick cuts from a standard map could have helped visualize where you were standing.

    Those were quibbles really. However, I did have one technical hurdle that probably won’t affect most users. I had to approve scripts from five different domains to view your video. And it is Flash based. I do say that like it is a horrible thing. But, I understand that is my prejudice. Well, others also dislike Flash. See criticisms.

    I think you’d benefit from an embedded player rather than a link. I understand that may be a corporate decision.

    I look forward to seeing what is next from both Polk News Blog and The Ledger.

  6. Thanks. I appreciate the heads-up.

    You said “See what you think” and since I can’t help sharing, I’ll present the good and what I would have tweaked.

    I can tell your team isn’t new to video. Good use of visuals to present the information. A couple of times I wished the image was larger, or you were closer to your subject. That’s a problem inherent to these small players.

    I think the five plus minutes was the right length to cover the topic. I never felt it dragged.

    I would have made the Polk Parkway scene a voice-over, but only because my small focus group of middle-aged people kept asking, “What did he say?”

    Who was your intended audience? People who’ve lived in Lakeland for years? People who don’t live here? A mix? I think the parade of locations would have benefited from a couple of map inserts. Quick cuts from a standard map could have helped visualize where you were standing.

    Those were quibbles really. However, I did have one technical hurdle that probably won’t affect most users. I had to approve scripts from five different domains to view your video. And it is Flash based. I do say that like it is a horrible thing. But, I understand that is my prejudice. Well, others also dislike Flash. See criticisms.

    I think you’d benefit from an embedded player rather than a link. I understand that may be a corporate decision.

    I look forward to seeing what is next from both Polk News Blog and The Ledger.

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