Mixing media is nothing new. We’ve had a mayor reading newspaper comics on the radio. TV newscasters showing blogs on camera. Now the Ledger has started blurring the line between TV and the newspaper with LedgerTV.
Ledger Internet Account Representative Maulissa Rampersad has started producing a weekly video segment to run on The Ledger Online. The inaugural two-minute piece starts off with a 15-second advertisement. Much less than I’d expected. Video on many news sites includes an ad lasting up to a minute.
Rampersad is on-camera a brief time and the rest is voice over video. The subject matter is primarily content you’d see in Timeout. This episode features times and dates for a comedy show and football tryouts. The audio and video could use a little work; nothing that a wireless mic and location shoot wouldn’t fix.
I think this little two-minute segment could become a very interesting part of the Ledger. Of course, I do have a couple of ideas for future episodes. Get out on the road to highlight locations in Polk County and do segments that rely less on timely information. Two minutes on the swans on Lake Morton won’t tell “the whole story,” but the information (and the advertisement) will attract viewers long after the segment first runs.
Photo Illustration is a screengrab of Maulissa Rampersad on Ledger TV