Lakeland, Fla.-based Publix Super Markets executed a similar strategy when the chain opened its two Publix Sabors in Kissimmee and Hialeah, says spokeswoman Maria Brous. “That is what we do with all of our stores: identify the consumer and understand the community while carrying items and providing a service that customers will be looking for,” she explains. She adds that South Florida’s Hispanic community is multigenerational, with extended families living under one roof, a familial structure that shifts the farther north one goes. This observation guided the way Publix laid out its current Sabor stores and two more planned for 2007. — Hispanic Trending
With Lakeland as the company’s home base, I wonder when we’re going to get a Publix Sabor? Everything I’ve read about the concept emphasizes the expanded bakery. I want a shot at finding some new pastries.
Publix SABOR: In-stores Uncover Broad Audience — Publix Super Markets’ new store format is targeted to Hispanics, but its bakeries’ top quality products and extensive selection bring fans from beyond their niche.