A New Sun?

Wait for the Lakeland connection to this one….

Polk County-based Frisbie Publishing Co. Inc. was sold this week to the Sun Coast Media Group Inc.. Or, to put it another way, S.L. Frisbie IV sold his company to Derek Dunn-Rankin.

If you still don’t know who I’m talking about then you’re also new to town. Basically, the guy that owned and ran the Polk County Democrat sold his newspapers to the guy that is president of the company that publishes the Charlotte Sun, North Port Sun, Englewood Sun and DeSoto Sun.

How does the Polk County Sun sound?

The Polk County Democrat has been a family-run paper for 75 years. It seems Frisbie Generation Five didn’t want to run the company. So, Frisbie IV sold the company to an old friend.

But S.L. Frisbie said that, despite various offers over the years, Sun Coast and the Dunn-Rankin family is the only organization he’s ever seriously considered to continue his publishing ventures. Indeed, he approached the Dunn-Rankins about a possible deal shortly after they attended the Polk County Democrat’s 75th anniversary celebration in late August. — Desoto Sun Herald

How does this tie into Lakeland? Well, some of the 9,000+ readers of the Democrat live in town. And, more importantly, the new owners of the Democrat might be setting their sites on joining The Lakeland Ledger as a Polk County daily newspaper.

So, while there are no immediate plans to increase the frequency of publication, Frisbie said that he could foresee a day when Polk County readers will demand more news. “Sun Coast has an outstanding track record in converting weekly newspapers to dailies,” he said. — Desoto Sun Herald

I don’t see it. Competing daily newspapers are so last century. Still, I wish all the employees and readers of the Polk County Sun Democrat all the best.