Attention Lakeland Ledger

Is there any hope for local papers? The smartest ones are looking to leading examples, like the Lawrence, Kansas Journal World. That local paper has long done incredibly innovative things online – everything from local music blogs to mobile notification of schedule changes for local kids’ sports games. — Techcrunch

I think The Ledger is taking some of those steps with the Polk Voice and the online forums*. But making it easier to read local band news, local kids’ sports information, and other Lakeland-centric, reader-written content would be worth the advertising that wraps it. It isn’t only offering space for the information, you have to make it easy to find and advertise the reader-written content a bit more.

* -Though I must admit the forums sometimes remind me of high school current event classes.