Is there any hope for local papers? The smartest ones are looking to leading examples, like the Lawrence, Kansas Journal World. That local paper has long done incredibly innovative things online – everything from local music blogs to mobile notification of schedule changes for local kids’ sports games. — Techcrunch
I think The Ledger is taking some of those steps with the Polk Voice and the online forums*. But making it easier to read local band news, local kids’ sports information, and other Lakeland-centric, reader-written content would be worth the advertising that wraps it. It isn’t only offering space for the information, you have to make it easy to find and advertise the reader-written content a bit more.
* -Though I must admit the forums sometimes remind me of high school current event classes.